Choosing the Right Chai For Your Coffeeshop

Let's talk chai, shall we? And let's start at the very beginning, with a question a lot of people ask.

What is chai?

Traditionally, chai is a combination of black tea, honey and spices -- a combination that comes with a long and storied history. While it originated in India thousands of years ago, it has also been a well-loved drink in American coffee shops and restaurants for a long time.

Its ubiquity on beverage menus across the nation means that customers have specific expectations for what chai should taste like -- and that those expectations can vary dramatically because there are so many variations on that standard combination of black tea, honey and spices. While there are infinite twists on the ingredients, ratios and preparation methods for chai, choosing the right chai drink for your drink is about meeting your customers expectations and offering them a consistent experience. Here’s how you can do that.

Read More

Topics: Tea & Chai



Tea 101 For Coffee Shop & Restaurant Owners

Like the elegant fold of your napkins or the complex, nuanced flavor of the espresso you use for your Americanos, the tea you serve to your customers can provide an elevated, compelling and memorable experience. A carefully designed tea program offers your customers more than a beverage -- it offers them a unique encounter with sensation and service that they can only find in your restaurant or cafe.

Read More

Topics: Tea & Chai



Dial In Your Iced Coffee, Iced Tea and Smoothie Offerings For Summer Profitability

With summer approaching, your iced-drink sales may be about to take off. Iced coffee and tea, nitro coffees, blended-iced drinks (frappes) and smoothies are popular year round, and even more so as the weather heats up. You can expect your ice machine to start working overtime.

Read More

Topics: Coffee & Espresso, Recipes, Tea & Chai, Blended Drinks



Evaluate Your Chai Offerings

It might not feel like fall just yet, but it’s almost the perfect season for sitting in a coffee shop, reading a good book and slowly sipping a steaming, spicy cup of chai.

Read More

Topics: Marketing, Tea & Chai



Tea Infusions: Add subtle sophistication to your drink menu

Tea is all about soothing flavor — flavor that whispers instead of shouting. Tea infusions are a subtle touch that add a gourmet feel to other beverages, and can enable anyone to develop a signature drink that is truly unique.

Read More

Topics: Recipes, Tea & Chai



Iced Tea—Easy, Refreshing and Profitable!

As the weather warms, we see a huge increase in the number of cold beverages that cafes are selling. One of these beverages, iced tea, is often overlooked.

Iced tea is both easy to make and extremely profitable.

Read More

Topics: Marketing, Tea & Chai